Usability testing is one of the most powerful and scientifically backed tools in UX, yet many companies still avoid it. According to Nielsen and Landauer's model, 100% of usability problems can be detected by performing studies with 15 users. To achieve 85% detectability through testing with users, you only need 5 respondents.
Let’s be real—exposing your strategic decisions, designs, and biases to real users can feel uncomfortable. What if your brilliant idea isn’t as solid as you thought?
Testing forces you to face reality.
Seemingly unimportant user reactions can lead to a pivotal new feature. You might be just five users and one key insight away from tripling your key metric!
Ready to move beyond assumptions? Whether you need a straightforward usability test or a research strategy, we’re here to help. Let’s talk.