Innovation or massive improvement is only relevant if it carries meaning and value to users. Not the designers, engineers, or managers. Users!
So what needs to happen first is to redirect the discussion and ideation from opinions to users. That's incredibly easy if everyone in the room just conducted several honest conversations with relevant users.
This approach has the potential to fuel the best hypothesis and ideas, create momentum, and boost team passion, speed of learning, and even quality of execution!
Our human-centered ideation process has sparked breakthroughs in many industries: Cybersecurity, gaming, education, health, pharmacy, government services, tourism, food and beverages, advertising, chemistry, data analytics, ecommerce, publishing, fintech, smart homes, mobile apps, etc.
Let’s spark your next big thing.